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Size Guides and Image Dimensions For Social Media Marketing and Branding
Updated for 2021 As you all know, every citation or reference to your business online is an important representation of your company. Each and every reference to your brand must be professional, complete, and consistent to gain a customer's trust, especially in...
Why Choose a Full-Service Digital Marketing Agency?
Despite uncertain times, digital marketing budgets remain on the rise because of their cost-effectiveness and impressive ROI. Multi-channel, full-service digital marketing is only going to become more important as digital marketing becomes more essential. But what is...
Tools to Track Your ROIs
It’s important to know if what you are getting out of your marketing efforts is a reflection of what you are putting into them and using the best tools to track your ROIs is the right way to understand your marketing campaign's progress. An ROI (return on an...
Do I need to Hire a Digital Marketing Agency Near Me?
Does a Marketing Firm have to be in my city to be a good fit for my business? Absolutely not. Keep reading for answers to common questions we recieve about working with out-of-town digital marketing agencies. Categories SEM SEO Does the digital marketing firm I hire...
What is Keyword Research and Why Do We Do It?
What are Keywords? Keyword research is vital to your website’s SEO setup. You need to know what they are so that you can use them for your SEO and PPC campaigns, and so that your site can be found through organic searches. Keywords can be best described as the...
A Quick Guide to Competitor Analysis
What is Competitor Analysis Every business needs to understand their competition to be successful. A Competitor Analysis is a holistic audit of your competition’s online presence. Figuring out what your competition is doing with their marketing is a vital step in...
When is it a good time to use Google Ads?
Google Ads offers many different types of ads to suit almost any business model. A Google Search Ad campaign will target users who are searching for your specific product or service, placing you at the top of the search results for your relevant keywords. Google...
The Pros and Cons of Weebly and Shopify
The number of template website platforms seems to be growing by the day but Weebly and Shopify lead the pack for ecommerce. Choosing between them can be tricky, especially if you’re not sure which features are the most important for your business, but there are...
Should you choose Wix or Squarespace?
There are many online template platforms you can use to build a website, with Wix and Squarespace being at the top. Which one would be best for your project? Both have their pros and cons. Wix is initially going to be easier to get the hang of because the interface is...
How to Get Positive Reviews
Few purchases are made without reading reviews of a product or service online. According to Zendesk, 90% of customers are influenced by online reviews. Reviews provide key insight about the quality of the product and the reputation of the company. Unfortunately,...
How to Algorithm-Proof your Site
Google is continuously updating their ranking algorithms with minor updates almost daily and major updates approximately twice a year. An algorithm update is a change in the criteria of how Google ranks sites in the search results. Every time that the algorithms...
Google Ads vs. Facebook Ads
Facebook and Google dominate the landscape of the internet, which makes advertising on these platforms a natural choice if you’re looking to expand your online presence, attract website visitors, or sell goods. There are, however, pros and cons for both and it can be...
Benefits of SEO, SEM, and Digital Marketing
While we’re always excited to teach clients who want to learn more about search engine marketing, our main goal is bringing you qualified leads.
Google says that 80 percent of their 1 billion or so daily Internet searches are for products or services. And over 40 percent of all Internet searches are locally focused. If you sell products online – nationally or worldwide – you must at least have an SEO-friendly website with a targeted keyword campaign to compete for the top place in those searches. If no one can find your website, no one can buy your products or services.
That’s why we offer organic geo-targeted local SEO services, PPC, social media setup, and website development for local businesses.
Internet marketing has an ROI that’s almost 8 times higher than the traditional, static advertising offered by newspapers and magazines, and SEO is central to successful Internet and search engine marketing.
SEO benefits you in the following ways:
- Increases the visibility of your website on search engine results pages
- Improves the volume and quality of qualified customer traffic to your site
- Saves you a considerable amount of money (in comparison to print ads or PPC campaigns)
- Expands your market share and brand awareness
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