Search Engine Optimization
Want to rank higher in Google search results? SEO is the foundation of all digital marketing. Webtyde evolves daily with the search engines as they refine how they rank websites in their organic search engine results, and pass that knowledge to all of our clients.
The SEO Process
Search Engine Optimization starts with knowing where your website is currently at; our SEO audit process allows us to perform in-depth research on your existing site and make specific determinations about how to improve your rankings. After the audit, we’ll implement targeted solutions that will get you the final results. Here’s how we’ll get started:
Getting Under the Hood
The first thing we do when optimizing your website for SEO is configure our crawling tools and start collecting data associated with your site to learn where you currently rank. We’ll review your Google Analytics and review your traffic patterns and consult Google Webmaster Tools free diagnostic tools.
Once we determine that search engines can access your pages, next we make sure they’re actually indexing them (including them in results). We do this quite simply by running search queries through Google, Yahoo! and Bing, and learning how many pages on your website are being indexed. In the event you’re being blocked we’ll dig to learn why and then propose a solution for fixing any errors to get your site back in the rankings.
On-Page Ranking Factors
Once we’ve determined that your site is being indexed and crawled, we’ll review more about what factors on your site influence those rankings. We’ll examine your URLs, Content, Information Archetecture, Keyword Cannibalism, Duplicate Content, HTML Markup, and Outlinks.
Off-Page Ranking Factors
While what’s on your website is important for SEO, what’s off the website is just as important. Your site’s quality is largely determined by the quality of the sites linking to it. Thus, it is extremely important to analyze the backlink profile of your site and identify opportunities for improvement. We’ll review it from many angles, including:
• How popular your website currently is compared to the competition?
• Are you getting backlinks from popular websites?
• Are you gaining or losing popularity over time?
• Is your website trustworthy?
• How many domains link to you?
• What is the Page Authority and Domain Authority?
• How is your social engagement?
Webtyde Digital Marketing continues to evolve and adjust every campaign as search engine algorithms change. We are constantly learning from industry news, Google blogs, conferences, and forums how to steer campaigns effectively with the changing algorithms of search engines so that our clients are getting the most up-to-date SEO and SEM strategies. We monitor weekly ranking reports to view your campaign’s progress and perform maintenance as needed. We have solutions for businesses in all stages of development – whether you are an established business with a website or just starting out, we have a solution for you.
More Traffic, More Sales
It’s just as simple as that. Google processes 3.5 billion searches per day. Once you are able to direct a decent amount of traffic to your site, you can double your sales over time. Remember that traffic means leads and leads convert into sales. Raising your ranking in the SERP’s and sending more traffic to your website helps you generate more leads to increase sales.
We don’t make desisions for our clients without data. From our initial audit, to keyword research, to ongoing SEO maintenance, we use concrete numbers to develope your custom SEO strategy and get you the best possible results.
- 68% of online experiences begin with a search engine
- 53.3% of all website traffic comes from organic search
- 0.78% of Google searchers click on results from the 2nd page
- 90.63% of pages get no organic search traffic from Google
Monthly SEO Management Clients
Cups Of Coffee
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