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What is digital Marketing?

Digital marketing, or internet marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails.


Webtyde Specializes in Digital Marketing, Including SEO, PPC, Social Media Marketing, and SEM.

Digital Marketing Components:

Search Engine Marketing

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization of a website (on-site and off-site) as well as through advertising (paid placements, contextual advertising, and paid inclusions).

Search Engine Optimization

Contrary to SEM, search engine optimization, or SEO, uses the unpaid or natural process of promoting content on SERPs. This includes keyword research and placement, link building, and social media marketing.

Pay-Per-Click Advertising

PPC is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites such as Google Ads) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market.

Social Media Marketing

Based on its name, social media marketing is the process of promoting a website through various social networks like Facebook, Instagram, Twitter, TikTok, LinkedIn, Pinterest and more.

Other Important Digital Marketing Channels:

Affiliate Marketing

It is a marketing practice wherein a business pays an online retailer, ecommerce site or blog for each visitor or sales that these websites make for their brand.

Display Advertising

This refers to advertisement banners that are displayed on other websites or blogs to boost traffic for their own content. This, in turn, can increase product awareness.

Email Marketing

From the name itself, this is a marketing process that involves reaching out to your customers via email.

Video Advirtising

This type of advertising in terms of digital/online means are advertisements that play on online videos e.g. YouTube videos.

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