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What is Digital Marketing?

Digital Marketing Components

Digital marketing is the promotion of products or brands via one or more forms of electronic media.  Search engine marketing, online marketing, website marketing are all in the family of Internet marketing which is promoting a brand, products or services over the Internet .  Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising such as radio, television, newspapers and magazines.  Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them.

Webtyde Specializes in Internet Marketing, Including SEO, PPC, Social Media Marketing, and SEM.

Internet Marketing Components

Internet marketing can also be broken down into more specialized areas such as the following:

Search Engine Marketing – SEM

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization of a website (on-site and off-site) as well as through advertising (paid placements, contextual advertising, and paid inclusions).

Search Engine Optimization – SEO

Contrary to SEM, search engine optimization, or SEO, uses the unpaid or natural process of promoting content on SERPs. This includes keyword research and placement, link building, and social media marketing.

Social Media Marketing – SoMe

Based on its name, social media marketing is the process of promoting a website through various social networks like Facebook, Twitter, Google+, LinkedIn, Pinterest and more.

SEM is made up of each of the above mentioned components to create an overall coordinated SEM campaign.  An SEM campaign is an umbrella term that utilizes SEO as the primary component, then augments the campaign as needed by adding PPC, social media marketing, content marketing, and more.

Other Important Digital Marketing Channels

Affiliate Marketing

It is a marketing practice wherein a business pays an online retailer, ecommerce site or blog for each visitor or sales that these websites make for their brand.

Display Advertising

This refers to advertisement banners that are displayed on other websites or blogs to boost traffic for their own content. This, in turn, can increase product awareness.

Email Marketing

From the name itself, this is a marketing process that involves reaching out to your customers via email.

Game Advertising

In-Game advertising is defined as “inclusion of products or brands within a digital game.” The game allows brands or products to place ads within their game, either in a subtle manner or in the form of an advertisement banner.

Video Advertising

This type of advertising in terms of digital/online means are advertisements that play on online videos e.g. YouTube videos.