Resource Center

What is Internet Marketing?

Internet Marketing Definition

Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails.

Webtyde Specializes in Internet Marketing, Including SEO, PPC, Social Media Marketing, and SEM.

Internet Marketing Components

Internet marketing can also be broken down into more specialized areas such as the following:

Search Engine Marketing – SEM

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization of a website (on-site and off-site) as well as through advertising (paid placements, contextual advertising, and paid inclusions).

Search Engine Optimization – SEO

Contrary to SEM, search engine optimization, or SEO, uses the unpaid or natural process of promoting content on SERPs. This includes keyword research and placement, link building, and social media marketing.

Pay Per Click Advertising (PPC)

PPC is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites such as Google Ads) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market.

Social Media Marketing

Based on its name, social media marketing is the process of promoting a website through various social networks like Facebook, Twitter, Google+, LinkedIn, Pinterest and more.

SEM is made up of each of the above mentioned components to create an overall coordinated SEM campaign.  An SEM campaign is an umbrella term that utilizes SEO as the primary component, then augments the campaign as needed by adding PPC, social media marketing, content marketing, and more.

Other Important Internet Marketing Channels

Affiliate Marketing

It is a marketing practice wherein a business pays an online retailer, ecommerce site or blog for each visitor or sales that these websites make for their brand.

Display Advertising

This refers to advertisement banners that are displayed on other websites or blogs to boost traffic for their own content. This, in turn, can increase product awareness.

Email Marketing

From the name itself, this is a marketing process that involves reaching out to your customers via email.

Video Advertising

This type of advertising in terms of digital/online means are advertisements that play on online videos e.g. YouTube videos.