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When is it a good time to use Google Ads?

by Wendy Williamson | Oct 6, 2020 | Internet Marketing - General News

Google Ads offers many different types of ads to suit almost any business model. A Google Search Ad campaign will target users who are searching for your specific product or service, placing you at the top of the search results for your relevant keywords. Google...

The Pros and Cons of Weebly and Shopify

by Wendy Williamson | Sep 9, 2020 | Internet Marketing - General News

The number of template website platforms seems to be growing by the day but Weebly and Shopify lead the pack for ecommerce. Choosing between them can be tricky, especially if you’re not sure which features are the most important for your business, but there are...

Should you choose Wix or Squarespace?

by Wendy Williamson | Aug 11, 2020 | Internet Marketing - General News

There are many online template platforms you can use to build a website, with Wix and Squarespace being at the top. Which one would be best for your project? Both have their pros and cons. Wix is initially going to be easier to get the hang of because the interface is...

How to Get Positive Reviews

by Wendy Williamson | Jul 21, 2020 | Internet Marketing - General News

Few purchases are made without reading reviews of a product or service online. According to Zendesk, 90% of customers are influenced by online reviews. Reviews provide key insight about the quality of the product and the reputation of the company. Unfortunately,...

How to Algorithm-Proof your Site

by Wendy Williamson | Jul 9, 2020 | Internet Marketing - General News

Google is continuously updating their ranking algorithms with minor updates almost daily and major updates approximately twice a year. An algorithm update is a change in the criteria of how Google ranks sites in the search results. Every time that the algorithms...

Google Ads vs. Facebook Ads

by Wendy Williamson | Jun 22, 2020 | Internet Marketing - General News

Facebook and Google dominate the landscape of the internet, which makes advertising on these platforms a natural choice if you’re looking to expand your online presence, attract website visitors, or sell goods. There are, however, pros and cons for both and it can be...
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