Optimized Press Releases are similar to traditional news press releases, but they are distributed online and optimized to target specific keyword phrases. Benefits: Potentially reach millions of internet users Raise the visibility of your website in search engine...
Google Ads offers many different types of ads to suit almost any business model. A Google Search Ad campaign will target users who are searching for your specific product or service, placing you at the top of the search results for your relevant keywords. Google...
The number of template website platforms seems to be growing by the day but Weebly and Shopify lead the pack for ecommerce. Choosing between them can be tricky, especially if you’re not sure which features are the most important for your business, but there are...
There are many online template platforms you can use to build a website, with Wix and Squarespace being at the top. Which one would be best for your project? Both have their pros and cons. Wix is initially going to be easier to get the hang of because the interface is...
Few purchases are made without reading reviews of a product or service online. According to Zendesk, 90% of customers are influenced by online reviews. Reviews provide key insight about the quality of the product and the reputation of the company. Unfortunately,...
Google is continuously updating their ranking algorithms with minor updates almost daily and major updates approximately twice a year. An algorithm update is a change in the criteria of how Google ranks sites in the search results. Every time that the algorithms...
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