Most businesses would benefit from both an ongoing SEO campaign and an active Social Media campaign. Social Media activity has no direct effect on your Google ranking but Social Media and SEO certainly can and do affect each other. A balanced SEM campaign leverages them correctly to help the other.
Social Media and SEO Backlinks
Using social media to promote your website content can absolutely boost traffic. A 2018 study by Hootsuite tested the SEO results of articles with and without social promotion. Pieces with top social shares received an average 22% boost during the duration of the experiment. This, and research published by Optinmonster in 2019, indicate that that social popularity do lead to icreased rankings. Simply having a social media account, big or small, doesn’t affect your site’s domain authority, but backlinks on social media can be marked are credible backlinks and influence a page’s rank.
Social Media in Search Results
Whether or not social shares affect search rankings, social profiles are often among the top results for brand names. For example, when you Google “Webtyde”, our website comes up first along with a few internal pages, and then our Facebook, Instagram, and LinkedIn. When people are researching your brand, they look at your social media profiles to read reviews, see how active you are, and see what the brand messaging is like so it’s important to keep your profiles active and enaging.
Social Media as a Search Engine
We also can’t forget the fact that social media platforms are also search engines and people use them to find goods and services they’re looking for. Neil Patel makes this point in his article on why social is the new SEO: “We need to understand that search engine optimization includes the search that happens on social media search engines”. Users can come across you on social media through many ways; searches, hashtags, shares, mentions, etc.. Companies need to keep this in mind when optimizing their different accounts for maximum exposure.
Both Google and Facebook are constantly evolving and we are constantly working to better improve our process, analytics, reporting, and overall success of each campaign. Webtyde Digital Marketing has created a social media department that specializes in the latest changes in the social media world. We work together with the SEO and PPC departments to create a full search engine marketing (SEM) campaign that will make your brand as visible as possible.
We currently provide social media optimization, social media management of your in-house team, monthly updates to social media best practices, and full social media management so you don’t have to worry about a thing. Please contact us with any questions.