Most businesses would benefit from both an ongoing SEO campaign and an active Social Media campaign. Social Media activity has no direct effect on your Google ranking but Social Media and SEO certainly can and do affect each other. A balanced SEM campaign leverages...
As if the task of spring cleaning your house isn’t daunting enough, it’s time for spring cleaning your ecommerce SEO campaign. Ecommerce sites simply can’t afford to ignore their SEO given that 44% of people start their online shopping journey with...
Some things need to be maintained more than others, but almost everything needs consistent maintenance in order to uphold the original integrity of the thing or idea. For instance, you should paint your house every five to eight years on average depending on such...
It is 2021 and it’s that time of the year again: New Year’s Resolutions. It’s time to reorganize and refresh your life and your business for the New Year. Many of us are planning on becoming more efficient business owners and operators. With that...
Canonicalization sounds like a process for recognizing saints, but it’s actually one of the most important aspects of organic SEO. Consolidating your URLs (see below), or “good” canonicalization means search engines crawl more pages of your site. It means...
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