Digital marketing Blog

Google Ads vs. Facebook Ads

Facebook and Google dominate the landscape of the internet, which makes advertising on these platforms a natural choice if you’re looking to expand your online presence, attract website visitors, or sell goods. There are, however, pros and cons for both and it can be...

Landing Page Experience and Your Google Rankings

Landing Page Experience is one of the ways that Google measures the quality of your website and determines how high your page rank will be on the search engine results. Google prioritizes good websites, so it's very important for visitors to have a positive experience...

What are Backlinks and how do they Boost your SEO?

Backlinks are a key ranking factor on all search engines. This means that the more websites that link back to your website, the higher that Google will place your site in the search engine rankings. Here are some pointers on how to get backlinks to work for you: Older...

Google May 2020 Core Algorithm update

A core algorithm update makes significant changes to Google's algorithms and systems, making sure that they provide the most relevant search results. The latest update prevents the same domain from appearing at the top of the results over and over and ensures that the...

What to do about Bad Reviews

Online reviews have been a cornerstone of building a business’s reputation for decades but those days are drawing to an end. According to a recent study, 72% of consumers believe five-star reviews not entirely credible or not credible at all. 49% of consumers believe...

What is the Point of Blogging?

One of the first things any SEO professional will tell you is that you need to create a blog and post on a regular basis. This may not make sense at first and you may question if a blog is truly necessary for your industry where regular customer engagement and...

Client Spotlight: Production Fastening Systems

Production Fastening Systems, L.L.C., founded in New Orleans in 1987, is a family-owned business that brings decades of experience to the offshore fabrication, shipbuilding, and steel fabrication industries. This commitment to excellent service in addition to...

What to do About a High Bounce Rate

The long and the short of why you would have a high bounce rate is that the people finding your website don’t like what they see. There are two main reasons for this: either your website is irrelevant to what they’re looking for or your homepage is unappealing. People...

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