Digital marketing Blog

What is Canonicalization?

What is Canonicalization?

Canonicalization sounds like a process for recognizing saints, but it’s actually one of the most important aspects of organic SEO. Consolidating your URLs (see below), or "good" canonicalization means search engines crawl more pages of your site. It means that link...

Local SEO – Why It’s Important

Local SEO – Why It’s Important

Local SEO, or local search engine optimization, is the process of optimizing your business listing and/or website for keyword phrases you think your potential customers will be searching for within a local geographic area. When people search in Google, they will not...

What are Optimized Press Releases?

What are Optimized Press Releases?

Optimized Press Releases are similar to traditional news press releases, but they are distributed online and optimized to target specific keyword phrases.

Why Choose a Full-Service Digital Marketing Agency?

Why Choose a Full-Service Digital Marketing Agency?

Despite uncertain times, digital marketing budgets remain on the rise because of their cost-effectiveness and impressive ROI. Multi-channel, full-service digital marketing is only going to become more important as digital marketing becomes more essential. But what is...

Tools to Track Your ROIs

Tools to Track Your ROIs

  It’s important to know if what you are getting out of your marketing efforts is a reflection of what you are putting into them and using the best tools to track your ROIs is the right way to understand your marketing campaign's progress. An ROI (return on an...

Do I need to Hire a Digital Marketing Agency Near Me?

Do I need to Hire a Digital Marketing Agency Near Me?

Does a Marketing Firm have to be in my city to be a good fit for my business? Absolutely not. Keep reading for answers to common questions we recieve about working with out-of-town digital marketing agencies. Categories SEM SEO Does the digital marketing firm I hire...

What is Keyword Research and Why Do We Do It?

What is Keyword Research and Why Do We Do It?

What are Keywords? Keyword research is vital to your website’s SEO setup. You need to know what they are so that you can use them for your SEO and PPC campaigns, and so that your site can be found through organic searches. Keywords can be best described as the...

A Quick Guide to Competitor Analysis

A Quick Guide to Competitor Analysis

What is Competitor Analysis Every business needs to understand their competition to be successful. A Competitor Analysis is a holistic audit of your competition’s online presence. Figuring out what your competition is doing with their marketing is a vital step in...

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