Digital marketing Blog

Google Analytics Certification

There was s a neat little online class sent my way by a friend and colleague that helps you either brush up or learn much more about Google Analytics.  For many of you, it is a great refresher course to help utilize features to their full potential for online...

First Cyber Monday 2013 Data Rolling In

Custora Pulse reported some of the first data from Cyber Monday's ecommerce activity across the United States.  They are reporting that overall online sales rose 18 percent over last year's Cyber Monday in 2012. As reported from Ginny Marvin, phones and tablets have...

Cyber Monday 2013: Are You Ready?

The vampires and ghosts have all made their trick or treat rounds last week, and we are now seeing the Christmas and Hanukkah holiday decorations lining the isles of our local stores.  It's that time of the year again that all you ecommerce merchants have been...

Three (3) Big Reasons SEO Is a Better Investment Than PPC

Pay-per-click (PPC) advertising campaigns such as Google AdWords and Facebook Ads, are a great way to get quick exposure online. Unfortunately, your investment is quickly spent by paying each time someone clicks on your ad and your visibility ends when your budget is...

Social Media and SEO for Organic Rankings

Below is a great video from the infamous Matt Cutts, head of Google's Webspam team, on how social signals from social media such as Facebook, Google Plus, Twitter, Pinterest, and YouTube help effect your organic rankings in conjunction with your search engine...

Facebook Graph Search Engine For Mobile

Updated March 18, 2021 Facebook continues to surprise me.  With over 1.28 billion active users each month and 802 million active users each day, the potential Facebook has to become larger and more powerful than Google is very real. What gives Facebook this power is...

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