Tools to Track Your ROIs

Tools to Track Your ROIs

  It’s important to know if what you are getting out of your marketing efforts is a reflection of what you are putting into them and using the best tools to track your ROIs is the right way to understand your marketing campaign’s progress. An ROI (return on...
Spring Cleaning Your Ecommerce SEO Campaign

Spring Cleaning Your Ecommerce SEO Campaign

As if the task of spring cleaning your house isn’t daunting enough, it’s time for spring cleaning your ecommerce SEO campaign.  Ecommerce sites simply can’t afford to ignore their SEO given that 44% of people start their online shopping journey with...
Local SEO – Why It’s Important

Local SEO – Why It’s Important

Local SEO, or local search engine optimization, is the process of optimizing your business listing and/or website for keyword phrases you think your potential customers will be searching for within a local geographic area. When people search in Google, they will not...