Silicon Bayou 100 – Group 1

by | Feb 7, 2025 | General

Silicon Bayou News is an online news souce highlighting and supporting Entrepreneurs, creatives and tech start-ups in New Orleans, Baton Rouge, and the entire Gulf South.  They recently chose 100 of the most influential people in the “Silicon Bayou”....

SEO Versus SEM: What Are They And What’s The Difference?

by | Feb 7, 2025 | SEO

SEO The Internet marketing world seemed to be such a simpler place 10 years ago.  Way back then, we really only needed to worry about focusing on keyword phrases, inbound linking, and optimizing the web site.  This was referred to as SEO: search engine optimization....

Cyber Monday 2013: Are You Ready?

by | Feb 7, 2025 | Ecommerce SEO

The vampires and ghosts have all made their trick or treat rounds last week, and we are now seeing the Christmas and Hanukkah holiday decorations lining the isles of our local stores.  It’s that time of the year again that all you ecommerce merchants have been...

PPC: AdWords Cost Per Click Rises 26% From 2012 To 2014

by | Feb 7, 2025 | PPC

I received an interesting article confirming my and my clients’ suspicions that the cost per click (CPC) for AdWords has been rising considerably over the last few years and how it breaks down between major search engines. Google AdWords In the article from The...

Three (3) Big Reasons SEO Is a Better Investment Than PPC

by | Feb 7, 2025 | SEO

Pay-per-click (PPC) advertising campaigns such as Google AdWords and Facebook Ads, are a great way to get quick exposure online. Unfortunately, your investment is quickly spent by paying each time someone clicks on your ad and your visibility ends when your budget is...