As part of our local New Orleans SEO and SEM campaigns, we incorporate many coding and copy writing techniques to clearly convey what a websites is about and that they are the authority in that industry.  By including such coding as rich snippets and microdata in website local SEO, we can clarify more important information like NAPs (name, address, phone numbers).  By adding rich snippets and microdata, your New Orleans SEO campaign will help Google and major search engines find the information they need faster and clearer than by not using these codes for local SEO.

SEO Tool

We came across a website SEO tool that helps you generate the code for your website that accurately describes certain contents you wish to highlight in accordance with  Google, Bing, and Yahoo all utilize the code to help them determine important information like NAPs (name, address, phone numbers) of your business, reviews, events, logos, product information, etc…  There are many functions you can communicate via rich snippets and microdata, but here is one quick tool to help you generate the Local Business (NAP) code.

The following code generator can be found at:


Segments A-H Segments I-P Segments Q-Z
Accountants Local Business (NAP) Real Estate Agent
Attorney Locksmith Restaurant
Auto Dealer Physician Roofer
Beauty Salon Plumber
General Contractors
House Painter


Code Example

<div itemscope itemtype=””>
<span itemprop=”name”>Your Business Name</span>
<div itemprop=”address” itemscope itemtype=””>
<span itemprop=”streetAddress”>Your 123 Address St.</span>
<span itemprop=”addressLocality”>City</span>,
<span itemprop=”addressRegion”>State</span>
<span itemprop=”postalCode”>Zip</span>
Phone: <spaitemprop=”telephone”>123-456-7890</span>

Code Tester

Once you create the rich snippet code for your website, you can test your new New Orleans SEO code at the official Google site of the Structured Data Testing Tool area.


What is is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond. vocabulary can be used with many different encodings, including RDFa, Microdata and JSON-LD. These vocabularies cover entities, relationships between entities and actions, and can easily be extended through a well-documented extension model. Over 10 million sites use to markup their web pages and email messages. Many applications from Google, Microsoft, Pinterest, Yandex and others already use these vocabularies to power rich, extensible experiences. is sponsored by Google, Microsoft, Yahoo and Yandex. The vocabularies are developed by an open community process, using the mailing list and through GitHub.

A shared vocabulary makes it easier for webmasters and developers to decide on a schema and get the maximum benefit for their efforts. It is in this spirit that the sponsors, together with the larger community have come together, to provide a shared collection of schemas.