Earlier this month Google announced its newest algorithm that effects about 35% of its search results. It’s dubbed the “Freshness” update and they are looking for freshly-baked information.
This makes quite a bit of sense. On November 3, 2011, Official Google Blog writer Amit Singal says in his blog titled Giving You Fresher, More Recent Search Results, “Search results, like warm cookies right out of the oven or cool refreshing fruit on a hot summer’s day, are best when they’re fresh. Even if you don’t specify it in your search, you probably want search results that are relevant and recent.” I think this as a great analogy for the thinking behind the creation of the Freshness Update.
Fresh content is something that I have always considered important for our campaigns at Webtyde. As part of our services that are included in each of our SEO Campaigns and SEO Monthly Management, we update a website and its files monthly and make various changes in code and copy. We recommend clients post one blog posting per week, with one posting per month minimum. Due to this official announcement, we are now more aggressively updating our clients’ websites to take advantage of the new Freshness Update and recommending clients post as many blogs as they can with relevant content.
If you are updating your website and/or blog yourself, I recommend updating as often as you can with new and relevant information. Never copy someone else’s content without giving them due credit and/or a link to the original work. Try to create useful information for your viewers. Blogs don’t always have to be essay or novel length. They can be quick thoughts form your industry experience, tips, recipes, videos, instructional or informative photos, a opinion about a new product or service, an announcement about your company or products/services, or just a friendly well wishing for a wonderful holiday or event.
The ultimate way to decide if your content is relevant is to put yourself in your customers’ shoes and ask yourself, “Would I get something out of this information on this website?” This will help guide you to properly updating and refreshing your website and blogs for Google’s new Freshness Update algorithm.