Facebook and Google dominate the landscape of the internet, which makes advertising on these platforms a natural choice if you’re looking to expand your online presence, attract website visitors, or sell goods. There are, however, pros and cons for both and it can be difficult to tell which platform will yield better results for your brand. What are the main differences and which one is right for you? 

Google Ads encompasses many different kinds of ads. Google Search Ads are what you are probably most familiar with: they are text-based and labeled “ads” at the top of the search results. Google Display Ads are ads that appear on the top and right of web pages across the internet. Shopping Ads come up first under a Google shopping search. There are also Youtube ads that appear before you watch videos and even email ads which are paid emails that come up at the top of your inbox. There are an average 5.6 billion searches daily, so Google ads will reach your customer, no matter who your targeted audience is. However, Google ads can be expensive, ranging from .50 per click all the way up to $25 per click. These ads usually have a high conversion rate and turn searches into sales. 

Facebook collects data about its users from their previous searches or website visits and is therefore able to target a very specific audience with its ads. Users are able to interact with these ads by commenting on them, liking, or sharing. They appear in many places on Facebook such as in the newsfeed, as videos, in stories, in the marketplace, or in messenger. With so many options, these ads are bound to reach a wide audience. These ads usually cost less than Google Ads as there is less incentive to buy on Facebook, however, they will get your brand more exposure. 

Google Ads usually convert to higher sales whereas Facebook Ads can get you more brand awareness. Google Ads can be a better fit if you want to target different keywords you know your target audience will be searching for, such as the name of a product. Facebook excels at targeting different demographics and fine tailoring an audience based on their interests, which can be more helpful for sellings services. Some businesses find one of these to be a better fit than the other but many utilize a combination of the two. We can help you decide which one is right for you and create a campaign where one or both are used to get your company sales plus maximum exposure. Email [email protected] if you have any questions or want to set up a call.