We all know that the spread of the coronavirus has stalled profits for so many businesses, but major pizza chains are thriving during the virus. What online strategies have pizza chains used in their marketing to grow during these uncertain times.
Chains such as Papa John’s, Little Caesars, Pizza Hut, and Domino’s who were already reliant on delivery have maintained their profits during the virus. All of these businesses were already utilizing delivery technology through their website and apps so it was easy for them to switch to contactless delivery or curbside pickup almost immediately while the virus shut down many other restaurants.
The fact that they could advertise their contactless delivery methods heavily with their delivery pages coming up number one on searches immediately definitely drove their rapid growth.
Smaller local restaurants can take various pizza chains marketing strategies and make them work for their profits from now on too because the way that consumers buy and receive their food will be very different for the foreseeable future. Offer contactless delivery or curbside pickup, plus mobile payments. It’s just as important to continuously let your customers know that you have these options available on your social media accounts and to continue your SEO efforts and strive to get your restaurant’s website to the top of the search rankings. Webtyde can assist you with all of these online strategies! Call or email us if you have any questions.