Google announced recently via email to The Google Maps Business View Team to certified Google Photographers for Business Views that it will be removing all inactive Google+ Pages on July 28, 2015. Google My Business (GMB) is a place where you can put all your business information on Google in one place that appears in Google Search, Maps, and Google+. GMB has slowly taken over the position of Google+ Pages for business, which was Google’s answer to Facebook Pages and Google Local for the last few years.
Google is constantly trying to improve it’s search algorithms to show the best results for what their visitors are looking for. Therefore, it appears as though Google is trying to clean house of all non-active and non-verified Google+ businesses to make room for verified, active pages by businesses that are involved in keeping their data accurate and current for their potential customers.
The explicit deadline is a call-to-actions for businesses that haven’t been actively involved in their Google presence by announcing the date of July 28th. By announcing the deletion date of inactive Google+ Pages, they hope to get more people who create quality listings and remove those who don’t.