Living in New Orleans comes with certain responsibilities, and chief among them is being an ambassador to all your out-of-town friends and family. You’ve probably gotten a Facebook message at some point from a barely remembered acquaintance asking you to recommend a good restaurant to visit while they’re in town.
With more than 1,400 restaurants from which to choose, it’s no wonder that visitors are overwhelmed by the options. They natural response is to ask an expert – a trusted local friend.
Inbound links are the trusted local friends of SEO. When you search for a term – whether it’s a New Orleans restaurant or a doctor in Baton Rouge – Google wants to offer up the best possible results from that particular search, and inbound links from reliable sources offer a testament to a particular site’s value.
An inbound link tells Google, “I’ve got friends in high places who swear by this website. Check it out.”
The key is that the links need to be from trustworthy sites, and it’s not always easy to gain the attention of sources with sway. However, we’ve got a few tips on creatively building inbound links and improving your website’s SEO.
Interview an Influencer
Most people are thrilled to be asked for an interview. It’s a subtle form of flattery and an easy source of online content. Once the interview is posted on your site and you’ve shared it on your social media, ask your subject if she will share it on her site as well. You won’t have to twist any arms as we’re all happy to get a little good publicity.
In addition to generating an inbound link from the influencer’s site, she’ll most likely share your social posts as well, further increasing your inbound links.
Volunteer to Guest Blog
Whether it’s for an industry journal or a popular local blog, guest blogging gives you an opportunity to extend your own audience while also linking back to your website. If you’re looking to improve your local SEO, look around for a New Orleans business or organization that maintains a blog. Most people – especially busy entrepreneurs – are only too happy to have additional content created for them.
Create an Entertaining Quiz
Don’t underestimate the power of inbound links from social media. The more you can gather, the better the results, and nothing gets the results of online quizzes. We just can’t resist them. Imagine the results of a quiz with the title “Which New Orleans neighborhood should you live in?” Locals and out-of-towners alike would be eager to see which quirky faubourg would best suit them, and chances are they’d share links to the results on their favorite social platforms.
If you’re still not sure how to build more inbound links and boost your SEO, give the experts at Webtyde Digital Marketing a call. We’ll work with you to create an SEO strategy that’ll make your website Google’s favorite recommendation.