Prospective clients reach out to us all the time knowing that they need to rank higher on the Google search results but they don’t have any idea how we can help them do that. Understanding the basics of SEO strategy can help you put our proposals into perspective and give you a much better idea of where your investment is going.
How does SEO work?
The goal of any search engine is to provide the highest quality answer to the user’s question as quickly as possible. If you want to be ranked first, you have to have the highest quality page for the keywords that a person is searching for. The more high-value content you have on your site, the more Google will recognize you as an authority in your field, and the higher it will rank you.
Ok, but how does that translate to working with a digital marketing company?
We look at your business, your goals, and do a deep dive into your competition to find the keyword phrases you should be targeting. We want to find out what your ideal audience is searching for so we can make you appear at the top of those searches so they go to your site instead of your competitor’s. Once we have our list of target keywords, we’ll need a steady stream of high-value content targeting your keywords for the website.
But where does the content come from?
You can write it yourself or pay us to write it. Do you have the time or the ability to write at least two 1000+ word blog posts a month that are superior to all the other blog posts already out there on that topic? If so, then you should write the posts and send them to us, then we’ll SEO optimize them and post them on your site. If not, we’ll write the posts, source the images, SEO optimize them, and post them for you. We charge $300-$450 per blog post depending on the word count, topic, and the number of posts you need per month. There is absolutely no substitute for high-value content in SEO.
Ok, but what are backlinks?
Great question! Backlinks are links to your website from other websites. Usually, it’s a blog post on an external website linking to a blog post on your website that is relevant to the topic they are explaining. If you become well known for having industry-leading content, people might start linking to you on their own but most of the time, you have to ask. We devote hours each month to identifying and reaching out to prospective authors whose content would be a good fit to link to our clients. This is a painstaking process but it’s a crucial SEO strategy because Google sees which websites are linking to your site and reads those links as stamps of approval. The higher the Domain Authority of the site linking to you, the higher Google will set your Domain Authority, and the higher Google will rank your content.
But the Google algorithm changes all the time!
It absolutely does! There were 4,500 changes to Google’s search algorithm in 2020 alone. Sometimes these changes can wreak havoc on your rankings. That’s one of the many reasons it pays to have an SEO expert already adjusting your strategy before you even knew anything changed. Keeping up with Google updates is literally a full-time job. Google wants users to have a great experience on the websites they direct them to so Google is very strict about websites meeting performance requirements in order to be ranked. We can keep the backend of your site up to Google’s constantly changing standards.
To sum it all up
Google rewards high-value content so investing in great content is the best thing you can do to drive organic web traffic long-term. That being said, Google also needs your website to be attractive, perform well, and have the right metadata to communicate to Google what your webpages are about. We offer comprehensive SEO plans to make sure all your bases are covered and you can achieve your goals. Contact us today for a free proposal custom-designed to help you achieve your goals.