Google has been very busy over the last week launching and updating a new algorithm change. The Pigeon algorithm update (as named by Search Engine Land) was confirmed on July 24th by Google. This update is focused on serving up more appropriate local search results. Yelp and local directory listings, similar to Webtyde’s local SEO PowerListing Management service, are directly affected in a positive way. This means if you have your local online presence optimized, you should see more visibility after this change.
How Pigeon May Affect Rankings:
Mostly affects local search results
Less duplicate search results
Decrease in radius of local search based on Searcher’s current physical location
Applies to US searches only (for now)
Local listings, especially Yelp, are more visible
Affected the real estate agency market considerably
SEO companies (like Webtyde Internet Marketing) added back to local results
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