This video was part of a recent post in Google’s Webmaster blog.  It’s a great little video that can help you understand some best practices and how some websites get banned for violating webmaster Quality Guidelines in Google, either accidentally or intentionally.

We optimize our clients’ sites in accordance with Google’s best practices.  The best approach is to make sure you are as transparent as possible.  Unfortunately, there are no shortcuts to gaining Google’s trust and respect with your SEO efforts.  Its good, old fashioned hard work and earned recognition.