PPC, or pay-per-click, is a pay-as-you-go service which charges a fee each time someone clicks on your ad in services like Google Ads (Formerly Google AdWords). The price you pay is determined by bidding against other competitors for that same keyword phrase and position on the page. Many people use PPC when starting an SEM Campaign, then minimize or cancel their PPC once their organic SEO takes a strong hold. Other uses for PPC services are for seasonal promotions, seasonal competition, organic SEO ranking slumps, or an overall aggressive SEM Campaign.
The services we offer are an addition fee to what you pay for the actual bidding or pay-per-click fee. We offer these services to enable your PPC campaign to be as efficient as possible so you don’t waste any of your money bidding on low ROI phrases.
PPC Marketing Research and Planning
With every business and industry being so different, we research and analyze your industry and competition so we can generate a plan that makes your company stand out from your competitors.
PPC Advertising Keyword Analysis
We will research and find the keywords that have the highest potential to bring your company the highest-targeted, and most relevant traffic to your website.
PPC Marketing Strategy
The strategy will include targeted keyword analysis and list creation, ad creation, and landing page creation / optimization.
PPC Marketing Management
PPC Marketing Management services consist of continual keyword and landing page review and updating. Consistent updating helps keep your ads fresh and your targeted keyword phrases in check to ensure a high rate of return.
There are two fees involved in PPC. You will pay Google Ads (Formerly Google AdWords) or with whichever company you chose to have your PPC ads run, and you will pay them directly for the clicks with your credit card. We charge a separate management fee for your entire SEM Campaign which your PPC Management is included. Our mission is to help you achieve your goals with the best mix with the highest ROI.
Webtyde Digital Marketing integrates PPC Management with SEO Management and consulting to create a thorough, coordinated SEM Campaign. Coordination is the key to a high ROI on your search engine marketing budget. We monitor your SEM Campaign weekly to view your campaign’s progress and perform maintenance as needed. We have solutions for businesses in all stages of development – whether you are an established business with a website or just starting out, we have a solution for you.
Combine our SEO services with social media marketing and other aggressive internet marketing tools for a full package of services to increase traffic and conversions.
Contact us today for a free consultation, proposal, and more information about how Webtyde Digital Marketing can increase your online visibility.