Additional Digital Marketing and SEM Campaign Services
SEO copywriting is an important part of any organic SEO campaign. Placing keyword phrases properly in the content of your website while still maintaining your message and readability is essential. Our professional copywriting team members come from journalistic backgrounds and have been trained in the science of SEO copywriting. Whatever product or service your business offers, we have the perfect writer to convey your message.
Optimized Press Releases
Optimized Press Releases are a valuable tool for more aggressive online marketing campaigns. Optimized Press Releases look like traditional press releases, but they utilize SEO copywriting to include targeted keyword phrases. They are then submitted to news outlets and distributed to top media outlets, which provides extensive online visibility for your business.
Blogs are a great way to increase your visibility in major search engine results. We offer the service of installing your WordPress (Joomla, etc..) blog, and creating weekly, bi-weekly, or monthly SEO-friendly blog posts. Blog posting is a requirement for a successful SEM campaign, so this service is highly recommended for our clients that are too busy to write blogs on a consistent basis.
Directory Linking Campaigns
Inbound directory links, or citations, are incoming links to your website from another directory, review, or other referring website on the Internet. Our directory linking campaign management consists mostly of directing your team how to solicit links, how to consistently fill in the information, and how to change references if necessary. We can also directly manage this service and acquire links for you as a service we provide. Not only are inbound links another form of visibility for your company online, it is absolutely necessary for your over SEM campaign.
To aggressively market your business online, pay-per-click (PPC) setup and management services give you more immediate control over your search engine marketing campaign. Webtyde Internet Marketing’s expert PPC services include Google AdWords setup, Google AdWords management, and PPC Campaign partner referrals.
Online Reputation Management
Online Reputation Management (ORM) involves monitoring and addressing mentions of your business in online media and search engines. With this service, we monitor what is written about a you on the Internet, then we utilize sophisticated online techniques to promote positive and neutral content, while at the same time pushing down any links you may not want shown when your name is searched. ORM prevents and repairs damaging online reputation threats so you are shown in a positive light in online searches.
We offer initial setup and code implementation of Google Analytics for any website. Google Analytics is a free analytics program that measures your website traffic and lets you analyze the data from many different sources, in many different ways.
XML Sitemap Creation
Major search engines require the use of XML sitemaps to help them “crawl” your website. When a search engine queries your website, we say they’re sending their “spiders” out to gather information about your website. When the spiders crawl your site, they need to have easy access to the pages or they will have a hard time gathering the information they want, which may result in a lower ranking on those search engines. We offer XML sitemap creation, maintenance, and submissions in order to help the spiders crawl your website and submit to Google, Yahoo!, and Bing. If issues are found on your website, you will be informed and we can fix the problems.
Monthly Reporting and Campaign Analysis
Monthly Search Engine Performance Summary reports from Webtyde Internet Marketing track KPIs in Google Analytics. These reports include data gathered by Google that help us determine the results of our previous changes to the campaing and help us determine which steps we take to increase your visibility in the next month.