Internet marketing, or online marketing, is the process of promoting a brand, products or services over the Internet.  Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising such as radio, television, newspapers and magazines.

Internet Marketing Segmentation

Internet marketing can also be broken down into more specialized areas such as the following:


Search Engine Marketing – SEM

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization of a website (on-site and off-site) as well as through advertising (paid placements, contextual advertising, and paid inclusions).

Search Engine Optimization – SEO

Contrary to SEM, search engine optimization, or SEO, uses the unpaid or natural process of promoting content on SERPs. This includes keyword research and placement, link building, and social media marketing.

Social Media Marketing – SoMe

Based on its name, social media marketing is the process of promoting a website through various social networks like Facebook, Twitter, Google+, LinkedIn, Pinterest and more.


The main difference between SEO and SEM is the amount of marketing effort that goes into SEM. SEM is a big umbrella that usually involves SEO, but what sets it apart is its focus on paid advertising through pay-per-click, Google Ads, and display ads you see on various sites as you browse the internet.


Other important aspects of Internet marketing:

Affiliate Marketing

It is a marketing practice wherein a business pays an online retailer, ecommerce site or blog for each visitor or sales that these websites make for their brand.

Display Advertising

This refers to advertisement banners that are displayed on other websites or blogs to boost traffic for their own content. This, in turn, can increase product awareness.

Email Marketing

From the name itself, this is a marketing process that involves reaching out to your customers via email.