Social signals are the factors Google and other search engines take into account when ranking your website in their organic search engine results.
Social signals as viewed by Google take into consideration you as a person, who you are, what is your reputation online, how you are affiliated with a website/company, and numerous other interactions by other people with similar online presence on social media. It’s like Google’s way to determine your trustworthiness and reputation in your industry without ever meeting you or talking with your colleagues.
The social signals and factors are far more advanced than just a short bulletted list, but I wanted to try to give you an idea of what factors are considered important for Google.
- Number of people that like your brand on Facebook
- Number of Facebook shares
- Number of Twitter followers
- Number of tweets mentioning your brand name or including a link to your website
- Number of people that “have you in their circles” (Google+)
- Number of +1s or Google +’s equivalent to Facebook’s “likes”.
You will see that Google is trying to determine your reputation as a person which caries over to your website. People affiliated with a website are now some of the most important factors in ranking organically. This will only become more important as the year progresses.
Once you have optimized your social media accounts, make sure to get your employees active on social media, train them how to properly maintain their professional online persona via social media, give them ideas and tools that will help them add value to your business pages and brand, and let them go wild!