If you are a local business, you should already know the importance of an online presence. Whether it is a locally focused website, active social media, or both, you business needs to be seen.
I found an excellent article showing how most travelers using mobile smartphones visit Google Maps almost 78% of the time. Nielsen Wire says:
Findings showed that U.S. Android and iOS users spent 95 percent of their time accessing travel information from travel apps, versus only 5 percent from the mobile Web. This discrepancy was largely driven by Google Maps—the top Travel category app and mobile website during June—which accounted for 78 percent of all mobile time spent on Travel.
It is no longer as simple as creating a search engine optimized website and having a Google Places page. Although this is a start, you need to not only have optimized listings in many locally-focused apps and websites, you need to be an active participant in the social media world.