On July 3, 2014, Google announced the release of 24 applications for “Android Wear.” These devices include Google smartwatches Moto 360, LG G Watch, and Samsung Gear Live.
The apps for Android Wear feature apps for tracking your running, medication reminder, news feeds, Pinterest, cooking recipes, airline information, weather, and more.
Local Marketing For Wearable Technology
The LG G smartwatch was made available to the public this weekend on July 5th. My LG G watch is being delivered tomorrow and I will be reviewing it from a marketing perspective. Similar to Google Glass, smartwatches and other wearable devices will be heavily dependent on Google Maps and local listings. For businesses, Local business listings are more essential than ever, not only to simply have but to optimize. Anyone can create a Google business listing in My Business, but to stand in front of your competition requires a well-conceived Internet marketing campaign.