SEO vs. PPC: What’s Best for your Business?

What is SEO? SEO or search engine optimization is no longer an option for today’s businesses. Optimization is now an inevitable part of every content marketing strategy. Be it your official website, your blog posts or social media updates, you can improve your brand’s online presence through optimized content. SEO pays off brands in

2018-12-28T12:29:36-06:00December 10th, 2018|Beginning SEO and Search Engine Marketing, PPC, SEO|

PPC: Ads Cost Per Click Rises 26% From 2012 To 2014

I received an interesting article confirming my and my clients' suspicions that the cost per click (CPC) for Ads has been rising considerably over the last few years and how it breaks down between major search engines. Google Ads In the article from The Adgooroo blog last week, it shows how costs are rising per industry

2016-11-21T15:21:18-06:00July 2nd, 2014|PPC|
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