What is SEO? SEO or search engine optimization is no longer an option for today’s businesses. Optimization is now an inevitable part of every content marketing strategy. Be it your official website, your blog posts or social media updates, you can improve your brand’s online presence through optimized content. SEO pays off brands in
Whether you’re launching a new website or have been up and running for years, generating content topics that will draw in traffic can be a frustrating task. Thankfully, there’s an easy way to jump-start your brainstorming and guide you to topics your readers will care about: keyword research. Keyword research is a tool that’s
As part of our Fall 2015 Beginning SEO blog series, we are providing the basic search definitions from Google. There are many more, but these came from a great article explaining what algorithms are and why Google uses them to deliver your search results. These algorithms, or mathematical equations used to determine rankings, change daily in
This Google video helps explain the which Google searches are driving traffic to your site. You can find this data in your Google Search Console under The Search Queries page. It provides great, actionable data about your site. Understand the terminology you might see there, and how to interpret the data. Watch this video below to learn
We are going to start adding blogs to help explain beginning SEO and how search works so you can better understand the basics from the people who have created and maintain the biggest, most robust search engine around. Matt Cutts, search engineer at Google, explains in this informative video how Google search specifically works.