Optimized Press Releases are similar to traditional news press releases, but they are distributed online and optimized to target specific keyword phrases.
Benefits:
- Potentially reach millions of internet users
- Raise the visibility of your website in search engine rankings
- Create quality inbound links to your website
Our Optimized Press Releases (OPR) are a keyword optimized and coded version of the traditional press release. We provide the optimized copy writing, code optimization, management and distribution of your OPR. Online distribution is managed by Webtyde Digital Marketing via a powerful distribution service that is included in the price of each OPR. Results from each OPR are tracked and measured so you can analyze the success of each OPR and determine each individual ROI. This cost effective way of gaining more visibility and driving more traffic to your website is well worth the initial investment.
Writing press releases can be a daunting task but we’re here if you need help. Start out by giving us an outline or a rough draft and we’ll write or edit it until it’s both professional and compelling. Then, we’ll SEO optimize it based on your business goals. We’ll study relevant keywords to determine what we should target and what we can rank for and go back through the article again to make sure it has all the relevant keywords and links.
Once it’s ready, we’ll submit to our online press release platform and watch your traffic rise. The cost of a press release is largely comprised of the fee required by the press release platform. Often, they have staggered fees based on the degree of exposure but we always recommend paying premium for the most exposure possible. There are times to economize, but this isn’t one of them. After every press release, we write a report detailing the reach and ROI of your press release so you can make accurate decisions about your releases going forward.
OPRs drive traffic to your website, are cost effective, generate publicity, increase sales, and are valuable inbound link creators for your Internet marketing campaign. If you are in a competitive industry and are fighting to be #1, OPRs are a vital addition to your campaign.
Get aggressive. Contact us today for more information.
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