What do the longest day of the year and SEO have to do with one another?? The summer solstice is the beginning of summer, the beginning of Q3, and a great time to make sure your website SEO is in tip-top shape for back-to-school and the holiday madness.
Each quarter, we run a detailed review of our clients SEO to make sure their websites are in the best possible shape for the following months. With website and ecommerce platforms like WordPress, Drupal, Joomla, and Magento being so popular, there is more room for errors to occur like overwriting, accidental removal, and unknown conflicts with plugins and extensions. It is very important to keep up more than just quarterly on any major issues which requires Monthly SEM Management, but a more in-depth audit of the code, and off-site issues is important to maintain a healthy, optimized website that is in compliance with as many best practices as possible for Google, Bing, and Yahoo.
This is a great time to review the off-site factors as well. In our quarterly reviews for our clients, we look at many off-site factors including social media integration, directory linking, link quality, 404 issues, video optimization, any issues that our review system detects that we can address, and much more.
The summer solstice is a great time to review your on-site website SEO and your overall organic SEM campaign to maintain a healthy and targeted website presence that can help increase your online visibility and convert your visitors into leads. Enjoy the longest day of the year today, then get back to work and polish up your website for organic searches!