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HTTPS and “Not Provided”: The New Norm

The search engine marketing industry is buzzing like a rattled be hive today with the discovery of Google’s simple change from http://www.google.com to https://www.google.com.  Who would have thought an “s” would cause such an uproar, but it has.

That “s” in the https means that searches now take place with SSL (Secure Socket Layer) technology and are reported as “Not Provided”.  In 2010, Google started reporting searches under the https as “Not Provided” and this number has seen jump in the last three years, but today guarantees a majority if not all searches will now fall under “Not Provided” as a result.

If you look under your Google Analytics account, or in the reports generated from GA, you will see under the Traffic Sources > Sources > Search > Organic your most commonly searched phrases that lead your visitors to your website.  You should notice this number has increased quietly over the last month in our reports and you were notified, but now they are up to over 2/3 and 3/4.  I expect to see these more like 90-95% next month.

This is just part of Google’s constant changes that we must adjust to.  If you have been with Webtyde Internet Marketing this last year, your campaign is currently prepared for this.  Your social media campaign has enabled us to not only utilize SEO, but now helps us ready for the next phase of Internet marketing for 2014: web presence optimization.

2016-11-21T15:21:18+00:00 September 24th, 2013|Google News|