Canonicalization sounds like a process for recognizing saints. But it’s actually one of the most important aspects of organic SEO. Consolidating your URLs (see below), or "good" canonicalization means search engines crawl more pages of your site. It means that link authority and PageRank get consolidated, so you have a stronger link profile. It means
I'd like to say bravo to Google for customizing the World Cup results to include icons, teams, and game times. It's going to be hard enough watching some games at 6am CT, much less making sure you're watching on the correct day! Thanks, Googs.