Summary of Campaign
A criminal defense attorney in New Orleans who began her own practice contacted Webtyde Digital Marketing wanting a website and Internet marketing campaign for organic search engine visibility. The client was an industry expert in criminal law in Louisiana and was an active writer for various online forums. She was looking to establish a website and blog that would showcase her business and industry articles so people in need of criminal defense information or an attorney in New Orleans would be able to find her when searching online.
The search marketing challenge for the client was getting a new URL, with a new website, with search results in the millions ranking within the top 10 on the first page in Google organic search engine results for “New Orleans criminal defense” within three to six months. The average numbers of search results Google were over 1.5 million.
Limitations and Challenges
Newly created URLs usually take much longer to rank organically in Google than established URLs that are over a year old. This presents difficulty to SEOs since the inbound links are limited or non-existent.
We overcame this situation by tracking down all mentions of the client and added a link to the listing to her new website URL. The utilization of optimized online press releases allowed us to submit fresh news of the client to thousands of online news outlets, creating new inbound links.
Social Media Integration
The client was very active with her social media outlets. We optimized her Twitter, Facebook, LinkedIn, and YouTube accounts based off her targeted keyword campaign. Client Blog
Since the client was an industry expert, she was writing some blogs for other websites.
Targeting “Criminal defense attorney in New Orleans” as her primary keyword phrase Needed to establish a website and increase search engine visibility in the organic results
The campaign objective was to increase brand visibility in organic search engine results for specific targeted keyword phrases to bring new business to our client. Our specific goals for the campaign were to target and track 13 keyword phrases to see how each one ranked in the search engines by using third-party ranking software. Our goal was to show ranking results on the first page of Google for 50% of targeted keyword phrases. We also wanted to integrate her Twitter, Facebook, LinkedIn, YouTube, Google+ and any other web presence into the overall website marketing campaign to increase the ranking results for her targeted keywords.
The definition of our client’s target audience are people who have been charged with a crime in New Orleans and need a criminal defense attorney that specializes in DWI defense, sex crimes defense, and drug crimes defense. These are the fields in which the client specializes.