What is Keyword Research and Why Do We Do It?

What is Keyword Research and Why Do We Do It?

What are Keywords? Keyword research is vital to your website’s SEO setup. You need to know what they are so that you can use them for your SEO and PPC campaigns, and so that your site can be found through organic searches. Keywords can be best described as the...
A Quick Guide to Competitor Analysis

A Quick Guide to Competitor Analysis

What is Competitor Analysis Every business needs to understand their competition to be successful. A Competitor Analysis is a holistic audit of your competition’s online presence. Figuring out what your competition is doing with their marketing is a vital step in...