Internet Marketing Blog » General

Webtyde Internet Marketing, LLC Gains LED SEBD Certification

Webtyde — Mon, 30 Aug 2010 15:52:38 +0000

Webtyde Internet Marketing, LLC has been certified as a Small and Emerging Business Enterprise for marketing businesses on the Internet through the Louisiana Economic Development (LED). LED is responsible for strengthening the state’s business environment and creating a more vibrant Louisiana economy. We would like to take this opportunity to thank the LED for the SEBD Certification. I personally look forward to being a part of the growing New Orleans technology sector and helping businesses all over the entire state of Louisiana prosper from innovative use of Internet technology.

1956 IBM 305 RAMAC – 5 MB HDD

Webtyde — Wed, 11 Aug 2010 16:38:48 +0000

I just received an email from a friend that showed how far computers have come in the last 50+ years. This image shows the IBM 305 RAMAC in September of 1956. This “Super” computer had a 5 MB hard disk drive (HDD) that weighed over a ton.

IBM 305 RAMAC - 5 MB

I have much love for my 16 GB thumbnail drive right now.

Retailers Benefit From SEO

Webtyde — Tue, 18 May 2010 18:55:55 +0000

In a recent article by Matt McGee, 102 retailers were surveyed about what percentage of their sales were attributed directly to their SEM (search engine marketing) campaigns. According to the survey, 27% of people who responded to the survey said that search engine marketing (which includes SEO and PPC) accounted for more than 50% of online sales.

Please see entire article here – Search Marketing Remains Strong For Retailers: Survey.

Although this article focuses on SEM, which is a combination of SEO and PPC (paid results), it should really give you an idea of what your ROI can be compared to other traditional forms of media by investing your marketing budget into Internet marketing.

Google Buzz Busted – Fixing Privacy Violations

Webtyde — Wed, 17 Feb 2010 16:26:56 +0000

The buzz is that Google is violating privacy rights with Google Buzz. Google’s reach stretches far and wide, but this time they crossed into even more questionable areas by violating the federal consumer protection law.

In the fight for social media supremacy, Google violated privacy laws by making all Gmail account holders automatically have a Google Buzz account. The default is set to opt-in, just as Google customized search is set, so users who don’t even know what Buzz is have an active account available for the world to see. If you have any personal data in any of your Google accounts using your personal Gmail address, this information can be ported over and displayed.

Another very questionable practice for which the Electronic Privacy Information Center (EPIC) filed a complaint was regarding how Google created your circle of friends. Google used your most frequent Gmail contacts. Google has made changes over the weekend that will only “suggest” user’s most frequently utilized Gmail contacts become friends rather than making it automatic.

From a personal aspect, this is a little scary for those whose primary email is their Gmail account. If you have a Gmail account, you should probably make sure you do not have any sensitive information out on the Internet courtesy of Google.

From a business perspective, this is more beneficial. Google Buzz will eventually be a powerful social media tool which your Internet marketing campaign will benefit. To what extent, nobody knows yet. I’m sure we will see some changes in the next few weeks after the Federal Trade Commission reviews the EPIC’s complaints and determines what is best for the public’s privacy.

New Year’s Resolutions For Your Internet Marketing Campaign

Webtyde — Thu, 31 Dec 2009 02:26:02 +0000

It is almost 2010 and its that time of the year again: New Year’s Resolutions. It’s time to reorganize and refresh your life and your business for the New Year. Many of us are planning on becoming more efficient business owners and operators. With that goal in mind, I’d like to take this opportunity to give you some tips on what you might want to focus on to help your Internet marketing campaign be as effective as possible and to get you the greatest amount of new customers and clients in 2010.

Solicit more inbound links.

Look into getting an optimized press release, an inbound linking campaign, or make it a goal to get 10 new inbound link requests sent out per month. Inbound links are more important than ever.

Create and add more content to your website.

You should think about either adding additional content to your website’s existing pages or adding new pages entirely. The new pages can be used to strengthen your struggling keyword phrases, or target new keywords entirely.

Promise yourself to write at least four blog entries per month for those who have blogs.

Blogs are food for search engines and useful to your viewers. We all get busy since many of us wear all the hats in our company. Take some time early in 2010 and make a list of ideas with general outlines you want to blog about. Then, when you’re in your busier times, you won’t have to search for the creative time needed to come up with what to write about. The ideal minimum amount is one blog per week, but more is better. The more often you write, the more often the search engine spiders come to view and rank your content.

Renew and refresh your SEO campaign with us if it has expired.

The holiday rush is over. The dust is settling and you’re trying to get all your numbers in line to see how you did and to make the IRS happy. This is also the time to start thinking about next holiday season. January to April are the best times of the year to refresh and renew your SEO campaign with our SEO Maintenance Plan. If you want that big term for the Christmas rush, now is the time to start, especially if you’re an online retailer. This coming year will be the most competitive yet.

Look into expanding your Internet marketing campaign.

Along with refreshing your campaign with our SEO Maintenance Plan, you should consider if you need to move up to an aggressive SEO campaign. If you’re having trouble with your keyword phrases getting positioned where you want them, if they have hit a plateau, or if you just want to ensure your placement for your terms, I suggest an aggressive SEO campaign. An aggressive SEO campaign includes a linking campaign, blog addition (if you don’t already have one), optimized social media, and three to four optimized press releases. Call me for a free evaluation of your existing campaign to see if you need an aggressive SEO campaign and how we can help.

Get your Social Media together – Facebook and Twitter.

These two are essential to have in 2010, but more importantly, you must actually manage them and utilize them weekly. We offer Social Media Management services if you just don’t want to deal with it.

We have a better economic outlook for our country this year, but times are still tough for many people, so marketing your products or services should be your top priority. We offer all services mentioned about at our affordable Internet marketing rates. Call or email me today if you have questions or would like a quote.

Be safe, have a wonderful New Year, and I look forward to working with you in 2010!

Best,
Allyson

Allyson Seitzler, Principal
Toll Free: 1 888 516 4168
New Orleans: +1 504 324 2281
Cell: +1 415 710 6382
www.webtyde.com

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