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New SEO Services Offered For 2011

Webtyde — Tue, 04 Jan 2011 19:29:21 +0000

Holiday remnants are being stowed away for next year, the New Year’s diet begins, and 2011 is officially here. As we all get back to work this week, I want to give you a brief update on the world of Webtyde Internet Marketing so you’re aware of all our new services we are offering to help make your company more visible online.

Local SEO

Local SEO has seen a huge change in Q4 2010. We saw the integration of Google Local Map results into the organic results. This means that your Google Places page (formerly known as your Google Local page) can now place in the rankings even if you DO NOT have a website. Most local businesses have a combination of a Google Places listing AND a website that is geo-targeted, so those clients are showing the top rankings.

As a result, Webtyde Internet Marketing now offers Local SEO package services, comprised of Local Business Listings (LBL) Management services. You can get optimized local listings created in Google, Yahoo, and Bing for as low as $29.95 /mo with a $199 setup fee for our Local Basic package. The next two packages up in our Local SEO Local Business Management services are the Local Advanced package, which consists of creating optimized Google, Yahoo, Bing, Yelp, Merchant Circle, and Superpages with monthly management starting at $39.95 /mo + $249 setup fee. Our most comprehensive Local SEO package is our Local Aggressive with Google, Yahoo, Bing, Yelp, Merchant Circle, Superpages, Facebook, and Twitter optimized listing creations and monthly management for $49.95 /mo with a one-time $299 setup fee.

Included in your monthly management fees are monthly updates of your listings, including two Facebook posts and two Twitter Tweets per month. Each of these packages help maintain the freshness of your listings, which we all know Google loves. You will also receive valuable tips and recommendations which you can implement for your business to help rankings, such as requesting feedback from customers on your listings, etc…

National SEO

As we see local results taking up much of the shorter phrases in each geo-graphic location, one would wonder how you will be able to compete nationally against local companies. It has become imperrative to have a current, well analysed keyword campaign as the base for your National SEO campaign. Longer-tailed keyword phrases (ie: “fresh pecans” instead of “pecans”, or “holiday candy gifts” instead of “candy”) and having more of these keyword phrases are the key to 2011 national SEO campaigns. Plus, longer-tailed keyword phrases will send you more qualified traffic to really concentrate on getting that click-through and sell your products and services online.

We offer SEO packages with flexible initial and monthly payments to get you started without having to majorly invest your marketing budget, while seeing a great return on your investment.

International SEO

We are expanding this year into International territory. Webtyde welcomes one of our new International clients, Profile Tyrecenter in Westland, located just outside of The Hague in Holland. Our Local SEO and National SEO services can be applied anywhere served by major search engines. We help create localized (or translated) content, work directly with websites of various languages, and optimized for your specific geo-graphic markets. Because the United States is usually the first application of Google’s major changes, we offer cutting edge knowledge of search engines in most markets around the world. Stay WAY ahead of your competition by contacting us today. We offer conference calls via Skype.

eCommerce SEO

The eCommerce SEO website traffic and sales statistics are trickling in from our clients after the holiday eCommerce madness settles and they are looking like the best our clients have had. Remember, folks, it’s not just about getting people to see your website, but to get them to act and purchase your products or services. Webtyde Internet Marketing educates and empowers our clients to make the best of their Internet marketing campaigns.

Individual Internet Marketing Services

We now offer a variety of individual Internet marketing services for those people who just need a little help, are constrained by a tight budget, or just want to do one piece at a time. No client is too big or too small for us to help. Please let us know how we can help.

I have assembled an amazing team over 2010, made some strong partnerships with talented complimentary companies, and I’m looking forward to bringing you the best services so far in 2011. Call us today to reserve your project since spaces are limited this year. I look forward to talking with each of you.

Happy 2011!

Best Regards,
Allyson Seitzler, Principal
Webtyde Internet Marketing, LLC

Google’s Tribute To 2010

Webtyde — Fri, 10 Dec 2010 20:02:45 +0000

Car Computers And SEO

Webtyde — Tue, 30 Nov 2010 18:05:03 +0000

The time has come: we are now that much closer to becoming Knight Rider, and K.I.T. is going to be doing our searches online for us while we drive.

For instance, Ford SYNC is an “in-car connectivity system that allows you to make hands-free calls and control your music and other functions with simple voice commands”. Next thing you know, car manufacturers will be installing cellular antennas, like those on our smart phones and mobile broadband-enabled computers, and they will have data connections built-in. With a built-in data connection and voice recognition software, automotive computers will then be able to surf the Web while you drive.

This is just another reason to get your local business website and map listings optimized for search engines. People are now searching for your business on their laptops, their smart phones, and soon, their cars.

First generation automotive GPS systems, like Garmin and Tom Tom, offered business suggestions based off your physical location and type of product or service for which you were searching. Soon, the new search results will be pulled from Google and Yahoo/Bing and include your business reviews, your ranking in search engines, heck…even what’s on your menu can be reviewed online.

Before it was okay just to get a Local SEO Maps listing and it would be a bonus to optimize your website. Now, you really need to have an optimized website along with your Local SEO Map listings because of the need to get your information out there. Information is the key to ranking because you are giving search engines AND your customers every bit of relevant information you can in order for people to find you.

Fresh Website Content

Webtyde — Sat, 27 Nov 2010 01:12:09 +0000

Just as it’s best to be as transparent and honest as possible in your business affairs, the same goes for your dealings with Google. The complexity of Google’s algorithms will eventually catch up with those who are trying to defraud, manipulate, or misrepresent themselves by buying links from link farms, duplicating content, hiding keywords, and the list goes on and on. A website’s repercussions when caught by Google for fraud is to be thrown into the “Sandbox” or removed entirely from their indexes, depending on the severity of the violation(s). To be “Sandboxed” by Google is to be ranking somewhere after page 5 or not at all. Keep it honest, people, and will stay far away from the Sandbox.

One way to remain honest is to update your content as often as you say you will in your sitemap.xml. There are options of daily, weekly, monthly, and yearly so the SEs know when to revisit your website. Even though they usually visit much more often, it shows Google that you are true to your word when you update according to what your sitemap.xml says. Our clients show consistent ranking improvements due to monthly updates, versus our non-updated test websites. Our non-updated websites show a steady downward trend in rankings depending on how competitive their keyword phrases are.

Just remember, Google loves fresh content almost as much as they love honesty.

Webtyde Internet Marketing, LLC Gains LED SEBD Certification

Webtyde — Mon, 30 Aug 2010 15:52:38 +0000

Webtyde Internet Marketing, LLC has been certified as a Small and Emerging Business Enterprise for marketing businesses on the Internet through the Louisiana Economic Development (LED). LED is responsible for strengthening the state’s business environment and creating a more vibrant Louisiana economy. We would like to take this opportunity to thank the LED for the SEBD Certification. I personally look forward to being a part of the growing New Orleans technology sector and helping businesses all over the entire state of Louisiana prosper from innovative use of Internet technology.

1956 IBM 305 RAMAC – 5 MB HDD

Webtyde — Wed, 11 Aug 2010 16:38:48 +0000

I just received an email from a friend that showed how far computers have come in the last 50+ years. This image shows the IBM 305 RAMAC in September of 1956. This “Super” computer had a 5 MB hard disk drive (HDD) that weighed over a ton.

IBM 305 RAMAC - 5 MB

I have much love for my 16 GB thumbnail drive right now.

Retailers Benefit From SEO

Webtyde — Tue, 18 May 2010 18:55:55 +0000

In a recent article by Matt McGee, 102 retailers were surveyed about what percentage of their sales were attributed directly to their SEM (search engine marketing) campaigns. According to the survey, 27% of people who responded to the survey said that search engine marketing (which includes SEO and PPC) accounted for more than 50% of online sales.

Please see entire article here – Search Marketing Remains Strong For Retailers: Survey.

Although this article focuses on SEM, which is a combination of SEO and PPC (paid results), it should really give you an idea of what your ROI can be compared to other traditional forms of media by investing your marketing budget into Internet marketing.

Google Buzz Busted – Fixing Privacy Violations

Webtyde — Wed, 17 Feb 2010 16:26:56 +0000

The buzz is that Google is violating privacy rights with Google Buzz. Google’s reach stretches far and wide, but this time they crossed into even more questionable areas by violating the federal consumer protection law.

In the fight for social media supremacy, Google violated privacy laws by making all Gmail account holders automatically have a Google Buzz account. The default is set to opt-in, just as Google customized search is set, so users who don’t even know what Buzz is have an active account available for the world to see. If you have any personal data in any of your Google accounts using your personal Gmail address, this information can be ported over and displayed.

Another very questionable practice for which the Electronic Privacy Information Center (EPIC) filed a complaint was regarding how Google created your circle of friends. Google used your most frequent Gmail contacts. Google has made changes over the weekend that will only “suggest” user’s most frequently utilized Gmail contacts become friends rather than making it automatic.

From a personal aspect, this is a little scary for those whose primary email is their Gmail account. If you have a Gmail account, you should probably make sure you do not have any sensitive information out on the Internet courtesy of Google.

From a business perspective, this is more beneficial. Google Buzz will eventually be a powerful social media tool which your Internet marketing campaign will benefit. To what extent, nobody knows yet. I’m sure we will see some changes in the next few weeks after the Federal Trade Commission reviews the EPIC’s complaints and determines what is best for the public’s privacy.

New Year’s Resolutions For Your Internet Marketing Campaign

Webtyde — Thu, 31 Dec 2009 02:26:02 +0000

It is almost 2010 and its that time of the year again: New Year’s Resolutions. It’s time to reorganize and refresh your life and your business for the New Year. Many of us are planning on becoming more efficient business owners and operators. With that goal in mind, I’d like to take this opportunity to give you some tips on what you might want to focus on to help your Internet marketing campaign be as effective as possible and to get you the greatest amount of new customers and clients in 2010.

Solicit more inbound links.

Look into getting an optimized press release, an inbound linking campaign, or make it a goal to get 10 new inbound link requests sent out per month. Inbound links are more important than ever.

Create and add more content to your website.

You should think about either adding additional content to your website’s existing pages or adding new pages entirely. The new pages can be used to strengthen your struggling keyword phrases, or target new keywords entirely.

Promise yourself to write at least four blog entries per month for those who have blogs.

Blogs are food for search engines and useful to your viewers. We all get busy since many of us wear all the hats in our company. Take some time early in 2010 and make a list of ideas with general outlines you want to blog about. Then, when you’re in your busier times, you won’t have to search for the creative time needed to come up with what to write about. The ideal minimum amount is one blog per week, but more is better. The more often you write, the more often the search engine spiders come to view and rank your content.

Renew and refresh your SEO campaign with us if it has expired.

The holiday rush is over. The dust is settling and you’re trying to get all your numbers in line to see how you did and to make the IRS happy. This is also the time to start thinking about next holiday season. January to April are the best times of the year to refresh and renew your SEO campaign with our SEO Maintenance Plan. If you want that big term for the Christmas rush, now is the time to start, especially if you’re an online retailer. This coming year will be the most competitive yet.

Look into expanding your Internet marketing campaign.

Along with refreshing your campaign with our SEO Maintenance Plan, you should consider if you need to move up to an aggressive SEO campaign. If you’re having trouble with your keyword phrases getting positioned where you want them, if they have hit a plateau, or if you just want to ensure your placement for your terms, I suggest an aggressive SEO campaign. An aggressive SEO campaign includes a linking campaign, blog addition (if you don’t already have one), optimized social media, and three to four optimized press releases. Call me for a free evaluation of your existing campaign to see if you need an aggressive SEO campaign and how we can help.

Get your Social Media together – Facebook and Twitter.

These two are essential to have in 2010, but more importantly, you must actually manage them and utilize them weekly. We offer Social Media Management services if you just don’t want to deal with it.

We have a better economic outlook for our country this year, but times are still tough for many people, so marketing your products or services should be your top priority. We offer all services mentioned about at our affordable Internet marketing rates. Call or email me today if you have questions or would like a quote.

Be safe, have a wonderful New Year, and I look forward to working with you in 2010!

Best,
Allyson

Allyson Seitzler, Principal
Toll Free: 1 888 516 4168
New Orleans: +1 504 324 2281
Cell: +1 415 710 6382
www.webtyde.com

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