Internet Marketing Blog

Today it was announced that Yahoo and Microsoft have received “unrestricted” clearance from both the U.S. Department of Justice and the European Commission to proceed with merging Yahoo and Bing, owned by Microsoft. We should be seeing integration within the next month.

According to Experian Hitwise, in December of 2009, Google had 72.25% of the search engine market share. Yahoo came up second with 14.83% and Bing had only 8.92%. Together, Yahoo and Bing will now have almost 24% of the market.

Webtyde Internet Marketing targets primarily Google, but we never neglect Yahoo and Bing. Remember, less than 10 years ago, Yahoo ruled the search engine market and nobody ever thought this little company with another weird little name would go anywhere.

The buzz is that Google is violating privacy rights with Google Buzz. Google’s reach stretches far and wide, but this time they crossed into even more questionable areas by violating the federal consumer protection law.

In the fight for social media supremacy, Google violated privacy laws by making all Gmail account holders automatically have a Google Buzz account. The default is set to opt-in, just as Google customized search is set, so users who don’t even know what Buzz is have an active account available for the world to see. If you have any personal data in any of your Google accounts using your personal Gmail address, this information can be ported over and displayed.

Another very questionable practice for which the Electronic Privacy Information Center (EPIC) filed a complaint was regarding how Google created your circle of friends. Google used your most frequent Gmail contacts. Google has made changes over the weekend that will only “suggest” user’s most frequently utilized Gmail contacts become friends rather than making it automatic.

From a personal aspect, this is a little scary for those whose primary email is their Gmail account. If you have a Gmail account, you should probably make sure you do not have any sensitive information out on the Internet courtesy of Google.

From a business perspective, this is more beneficial. Google Buzz will eventually be a powerful social media tool which your Internet marketing campaign will benefit. To what extent, nobody knows yet. I’m sure we will see some changes in the next few weeks after the Federal Trade Commission reviews the EPIC’s complaints and determines what is best for the public’s privacy.

The latest buzz in social media is Google Buzz. Google Buzz is the answer to Twitter’s instant status updates and Facebook’s social networking.

Yesterday, Google announced it launched Google Buzz on it’s official blog. With the competition being so tight right now between Google, Facebook, Microsoft, and Twitter to capture and keep the attention of the social media masses, Google is targeting Twitter and Facebook directly. I gave it a spin today and set up Webtyde Internet Marketing’s official account.

So far I feel it’s much more like Twitter than Facebook. Most likely because I haven’t set up the other media which is pulled from Picasa, Flickr, or Google Reader. Buzz updates your status feed instantly like Twitter, let’s others follow your updates, let’s you follow others status updates, and even has it’s own mobile software portals already. At this point, I’m not sure I need another instant way to update my status, but rather another me to update it for me.

A nice feature in Google Buzz is that it does integrate Twitter into your feeds so at least your followers can follow you in one place rather than two. I imagine Google Buzz integration/compatibility will be next on Twitter’s agenda.

I feel like the way they have Buzz set up will probably give it a legitimate chance to compete with Facebook. With Picasa, Flickr, Google Reader, and Twitter integrated as options to share media and the *prettier* image viewer (which looks rather nice), it should give Facebook a run for their money.

What this means for rankings: Not entirely sure yet. Definitely more exposure and inbound links. It’s up in the air how people will take to it and if it will stick.

I’ll be looking forward to where the new feed URLs will land in the rankings once Google gets to indexing and ranking them all. As always, I recommend creating an account if you have the time because, well, it’s Google.

Benefits of an Optimized Press Release

Optimized Press Releases are similar to traditional news press releases, but they are distributed online and optimized to target specific keyword phrases.

Benefits:

1.)  Potentially reach millions of Internet users
2.)  Raise the visibility of your website in search engine rankings
3.)  Create quality inbound links to your website

Our Optimized Press Release (OPR) is a keyword optimized  and coded version of the traditional press release.  We provide the optimized copy writing, code optimization, management and distribution of your OPR.  Online distribution is managed by Webtyde Internet Market via a powerful distribution service that is included in the price of each OPR.  Results from each OPR are tracked and measured so you can analyze the success of each OPR and determine each individual ROI.  This cost effective way of gaining more visibility and driving more traffic to your website is well worth the initial investment.

Optimized Press Releases drive traffic to your website, are cost effective, generate publicity, increase sales, and are valuable inbound link creators for your Internet marketing campaign.  If you are in a competitive industry and are fighting to be #1, OPRs are a vital addition to your campaign.

Get aggressive. Call us today for more information.

Don’t forget to update your copyright date on each page of your website as soon as possible to reflect 2010.  This is one item search engines look at to see if your website is current.

It is almost 2010 and its that time of the year again: New Year’s Resolutions.  It’s time to reorganize and refresh your life and your business for the New Year.  Many of us are planning on becoming more efficient business owners and operators.   With that goal in mind, I’d like to take this opportunity to give you some tips on what you might want to focus on to help your Internet marketing campaign be as effective as possible and to get you the greatest amount of new customers and clients in 2010.

Solicit more inbound links.

Look into getting an optimized press release, an inbound linking campaign, or make it a goal to get 10 new inbound link requests sent out per month.  Inbound links are more important than ever.

Create and add more content to your website.

You should think about either adding additional content to your website’s existing pages or adding new pages entirely.  The new pages can be used to strengthen your struggling keyword phrases, or target new keywords entirely.

Promise yourself to write at least four blog entries per month for those who have blogs.

Blogs are food for search engines and useful to your viewers.  We all get busy since many of us wear all the hats in our company.  Take some time early in 2010 and make a list of ideas with general outlines you want to blog about.  Then, when you’re in your busier times, you won’t have to search for the creative time needed to come up with what to write about.  The ideal minimum amount is one blog per week, but more is better.  The more often you write, the more often the search engine spiders come to view and rank your content.

Renew and refresh your SEO campaign with us if it has expired.

The holiday rush is over.  The dust is settling and you’re trying to get all your numbers in line to see how you did and to make the IRS happy.  This is also the time to start thinking about next holiday season.  January to April are the best times of the year to refresh and renew your SEO campaign with our SEO Maintenance Plan.  If you want that big term for the Christmas rush, now is the time to start, especially if you’re an online retailer.  This coming year will be the most competitive yet.

Look into expanding your Internet marketing campaign.

Along with refreshing your campaign with our SEO Maintenance Plan, you should consider if you need to move up to an aggressive SEO campaign.  If you’re having trouble with your keyword phrases getting positioned where you want them, if they have hit a plateau, or if you just want to ensure your placement for your terms, I suggest an aggressive SEO campaign.  An aggressive SEO campaign includes a linking campaign, blog addition (if you don’t already have one), optimized social media, and  three to four optimized press releases.  Call me for a free evaluation of your existing campaign to see if you need an aggressive SEO campaign and how we can help.

Get your Social Media together – Facebook and Twitter.

These two are essential to have in 2010, but more importantly, you must actually manage them and utilize them weekly.  We offer Social Media Management services if you just don’t want to deal with it.

We have a better economic outlook for our country this year, but times are still tough for many people, so marketing your products or services should be your top priority. We offer all services mentioned about at our affordable Internet marketing rates.  Call or email me today if you have questions or would like a quote.

Be safe, have a wonderful New Year, and I look forward to working with you in 2010!

Best,
Allyson

Allyson Seitzler, Principal
Toll Free: 1 888 516 4168
New Orleans: +1 504 324 2281
Cell: +1 415 710 6382
www.webtyde.com

Join Us On Facebook | Follow Us On Twitter

Subscribe To Our Monthly eNewsletter – Includes Special Offers, New, and Tips

On Friday, December 4, 2009, Google announced that users will now be receiving personalized search results based off of their past usage. Before Friday’s updates to Google’s search engine, only users who were logged into their Google account were receiving personalized results based off their searches and browser web history. Now, even if you do not have a user account with Google, they will still automatically personalize your search based on the last 180 days of searches from your computer.

How Will This Affect SEO?

If your website has a legitimate, honest SEO campaign, you shouldn’t be affected in a negative way.  It is my personal opinion that it may even help pre-qualify visitors and improve your click through ratio.  Much remains to be seen, but this will be interesting to follow since Caffeine will also be launching in January 2010.  For those of you unfamiliar with Caffeine, it is Google’s entirely new search engine.

Lots of fun in 2010, so make sure your site is freshly optimized and you’re all working on your inbound link campaigns.

Google’s Blog Announcement

Welcome to Webtyde Internet Marketing.  Webtyde has evolved from basic websites in 2001 into a full service Internet marketing company serving locally and nationally marketed companies of all sizes.  We offer many services related to making your website visible on all the major search engines (SEs): Google, Bing, and Yahoo.  Services include search engine optimization (SEO), locally and nationally targeted keyword campaigns, website development, website redesigns, ecommerce websites,  optimized press releases, inbound linking campaigns, and much more to help your site rank high when your customers are searching for YOUR products or services.  Webtyde succeeds when you succeed.

We have plans from making your first website on a tight budget, to creating a world wide Internet marketing campaign targeting keyword phrases with millions of competitors.  Webtyde has a 95% success rate with meeting our campaign goals thus far.  Your website is in experienced hands when you go with Webtyde for your Internet marketing.

Please subscribe to our newsletter to keep up-to-date on major changes related to Internet marketing and how it might affect your campaign.  This blog and our newsletter will included news and updates on anything related to the Internet marketing industry.  I will be writing weekly about topics that will educate you and keep everyone updated about our industry.  Please email me with any topics, questions, concerns, wishes, etc… that you want discussed.  I love hearing from each of you.  2010 is going to be a year of positive growth for many of us and I’m looking forward to helping you all realize your dreams.

Best Regards,

Allyson

Allyson Seitzler
Principal
Webtyde Internet Marketing
Contact Me